The Creative and Powerful Brand Positioning of an Audi Advertisement Essay Example

The Creative and Powerful Brand Positioning of an Audi Advertisement: Essay The consumer car industry is always brimming with competition. Cars are a unique consumer good, in that, people develop a strong attachment to their cars. After all, it is like living in a home away from home when one is travelling in one’s car. For this reason, car manufacturers tap into deep-rooted psychological hooks and insecurities to impress their brand image on customers. We can witness in all car advertisements how marketers try to tap into a car user’s psychology to create brand equity. The same is true of the ad chosen for this essay. It is a 30 second Audi commercial accessible at . This essay will argue that the ad is brilliant in conception, optimal in its audio-visual expression and delivers a powerful message to the audience. The ad runs for a mere 30 seconds but it encompasses layers of meaning and connotations. Using four car keys as the only props, the ad illustrates or interprets the meaning of the logo of Audi. The four inter-locked circles that form a chain is Audi’s logo and it is reminiscent somewhat of the Olympic Games logo. These days, marketers do not look to specify the technical attributes of a car, but instead use attractive captions and images to create a feel-good response from the potential customer. This observation can be extended to the Audi ad, for in its brief time span, it does not address core specifications. Instead it talks about generalized perceptions and popular impressions of Audi and its competitors. We will write a custom essay sample on The Creative and Powerful Brand Positioning of an Audi Advertisement: specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Creative and Powerful Brand Positioning of an Audi Advertisement: specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Creative and Powerful Brand Positioning of an Audi Advertisement: specifically for you FOR ONLY $16.38 $13.9/page Hire Writer What the ad competently achieves is to convert the logo into an emblem. Lexically, a logo is a graphic illustration of a company’s name or brand. It need not stand for a deeper meaning. On the other hand, an emblem is like a talisman. It encompasses or represents a set of values and virtues. In this sense, the ad succeeds in showcasing the logo of the Audi as an emblem. Whenever people come across the logo in the future, these added meanings to it will come to mind for the audience. By associating strong ideas behind the ubiquitous logo of the brand, a strong relationship between visual perception and emotional recall of the symbol is achieved. The key to successful advertising is to tap into and manipulate the emotional response of the audience. In this regard, the Audi ad is quite outstanding. Another smart feature of the ad is how it attacks several competing brands in one swift stroke. In as little a time as 30 seconds, major competitors to Audi, including Mercedes, BMW, etc are painted as deficient. Each of these major brands are shown to be one dimensional. For example, one is synonymous with ‘safety’, the other is equated to ‘comfort’, yet another with ‘sportiness’ and the fourth with ‘design’. However, if a consumer wants all these features bundled into their car then Audi is the way to go, the ad suggests. This is brilliant idea from the creators of the ad. Using a minimal of actors, props or costs, the ad makes a big statement. If good advertisement is all about making maximum impact with minimum expenditure of resources, then the Audi ad qualifies as a superlative example. The ad is an excellent example of making every second count. These days, car manufacturers are attempting to find ever more engaging or glamorous dressing up for new models as the competition is very intense. Every second must be made to count and there is no time to be wasted. The key here is to make the message interesting while also being informative. The ad in discussion is satisfactory on these counts. The ad fits perfectly with the broader marketing philosophy adopted by Audi. The company has been a pioneer in exploring marketing niches in emerging media. In many ways its multi-pronged marketing strategy target audiences through television and Internet. In fact, the luxury car brand was a pioneer in making video ad campaigns on internet-connected TVs in the UK. Its campaigns, which are handled by WPP media agency and MediaCom, had made available â€Å"an Audi channel through connected TVs, with content similar to that on the Audi.tv website.† (â€Å"Audi Blazes Trail in,† 2011, p. 3) Such an integrated marketing approach is typical of Audi’s marketing culture, which is always trying to identify novel ways to launch vehicles. The ad being discussed is similar in spirit and effect to that of its A7 Sportback model campaign. The latter successful campaign was captioned ‘Imagination meets Engineering’. It would not be out of place to adapt the same ca ption to the chosen ad as well. The best way to gauge the effectiveness of these ads is by looking at the revenues and market share they’ve helped to grow. In the UK, for example, thanks in large to these successful ad campaigns, new registrations for Q1 2011 rose by 4.9%. Likewise, the market share too rose by 5.9%. (â€Å"Audi Blazes Trail in,† 2011, p. 3) Hence, the Audi ad is brilliant in conception, optimal in its audio-visual expression and delivers a powerful message to the audience. It satisfies this assessment through several measures. First, though the ad runs for only 30 seconds it packs layers of meaning and symbolisms. Likewise, the ad is able to convert the logo into an emblem. It also cleverly attacks several other competing brands within the short duration. Also, the ad is an excellent illustration of making every second count. And, finally, the ad is consistent with the broader marketing vision of the company. Works Cited â€Å"Audi Blazes Trail in UK Internet-TV Advertising.† Marketing 20 Apr. 2011: 3. What Do You Want in a Car? Audi Commercial. Web. 8 February. 2014.

Free Essays on Savages

The Huaorani of the Ecuadorian Amazon are a tribe of fearsome warriors, able to endure for centuries whatever hardship the forest put in front of them. Having never been exposed to the outside â€Å"civilized† world until recently, the Huaorani lived their lives as their fathers had before them- getting everything they needed and wanted from the forest. They lived simpler lives of hunting and gathering, traveling as nomads wherever the forest took them. However, rich deposits of oil were discovered in the Amazon, and since then the Huaorani’s way of life has never been the same. Forced by the people of the outside world, or cowode meaning â€Å"cannibals†, to conform to their rules, their religion, and their politics, the Huaorani have been thrust into unfamiliar territory where their rules, their religion, and their politics are simply viewed as wrong and demonic. Because they have been forced to interact with the outside world, the Huaorani have had to dev elop relationships with many groups, most notably of which are the Christian missionaries and environmental groups. Each with their own reasons for being involved with the Huaorani, the missionaries and the environmentalists have had a major impact on the â€Å"new† life of the Huaorani. Christian missionary groups have been in full force in the Amazon since the beginning of oil drilling. With Rachael Saint at the faà §ade, missionaries have formed a relationship with the Huaorani. They believe that it is their divine duty to convert the Huaorani from their â€Å"†¦dark and demonic†¦culture† (Kane 40) and make the Huaorani’s lives better through God, Christ, and specialized education. But the relationship between the Huaorani and the missionaries is â€Å"†¦not of shared faith but of power and reward† (Kane 89). Many of the native people only believe in God and Christ because they have been forced to, or they truly do not believe in Christianity, only saying they do for... Free Essays on Savages Free Essays on Savages The Huaorani of the Ecuadorian Amazon are a tribe of fearsome warriors, able to endure for centuries whatever hardship the forest put in front of them. Having never been exposed to the outside â€Å"civilized† world until recently, the Huaorani lived their lives as their fathers had before them- getting everything they needed and wanted from the forest. They lived simpler lives of hunting and gathering, traveling as nomads wherever the forest took them. However, rich deposits of oil were discovered in the Amazon, and since then the Huaorani’s way of life has never been the same. Forced by the people of the outside world, or cowode meaning â€Å"cannibals†, to conform to their rules, their religion, and their politics, the Huaorani have been thrust into unfamiliar territory where their rules, their religion, and their politics are simply viewed as wrong and demonic. Because they have been forced to interact with the outside world, the Huaorani have had to dev elop relationships with many groups, most notably of which are the Christian missionaries and environmental groups. Each with their own reasons for being involved with the Huaorani, the missionaries and the environmentalists have had a major impact on the â€Å"new† life of the Huaorani. Christian missionary groups have been in full force in the Amazon since the beginning of oil drilling. With Rachael Saint at the faà §ade, missionaries have formed a relationship with the Huaorani. They believe that it is their divine duty to convert the Huaorani from their â€Å"†¦dark and demonic†¦culture† (Kane 40) and make the Huaorani’s lives better through God, Christ, and specialized education. But the relationship between the Huaorani and the missionaries is â€Å"†¦not of shared faith but of power and reward† (Kane 89). Many of the native people only believe in God and Christ because they have been forced to, or they truly do not believe in Christianity, only saying they do for...

Macroeconomics Assignment Example | Topics and Well Written Essays - 750 words - 1

Macroeconomics - Assignment Example (a) If all of the currency have been deposited by Fijians in Fijian banks and the reserve ratio targets by the banks is a 100%, then the money in supply is equivalent to the amount of the deposits Fijians have deposited in the banks because they do not retain any amount. The liquidity preference framework shows how changes in demand and supply of money affect interest rates. Increase in equilibrium interest rates is a result of increase in money demand and decrease in money supply. There is a decrease in equilibrium interest rates due to decrease in money demand and increase in money supply. The role of issuing money is assumed by the central bank. Any money supply changes must originate from the central bank monetary policies. Printing more money by the central bank causes an increase in money supply. The central bank changes the money supply through channels. These channels includes buying and selling bonds from the public in exchange for money, changing reserve requirement of banks, and lastly, changing the borrowing rate of discount by banks from the central bank. By using these three tools, the central bank can lower rates of interest by raising the supply of money and increase rates by cutting the money supply. Increase in supply of money causes an increase in money demand and interest rates. The expectation of this is a higher inflation which makes the prices of items to go up. Individuals will tend to consume more and save less. The effect of this will be less capital accumulation. This shows that inflation will have a negative effect on output as people will reduce their labor supply and in turn output contracts. Investment transactions become more expensive, reducing capital accumulation leading to a decline in output. (a) Country PIN produces 4 machines and 3 breads per person and whereas country PANG produces 3machines and 8

Health risk and benfits of energy drinks Essay Example | Topics and Well Written Essays - 1000 words

Health risk and benfits of energy drinks - Essay Example As such, it could be suggested that consumption of energy drinks has increased. The statistics are threatening given the fact that energy drinks have numerous risks that outweigh the benefits of the products as the discussion below portrays. Energy drinks have a number of advantages that manufacturers and marketers continue to sell in order to grow their markets. The main advantage arises from the product’s name and primary purpose. Energy drinks enhance the performance of the body. The drinks have high levels of caffeine and sugar. The sugar exists in the form of fructose and glucose that dissolves rapidly into the blood stream thereby providing a spontaneous boost in the performance of the body. Such impulsive boost in the performance of the body is always desirable especially in cases where the body shows signs of strain that affect the performance. Athletes for example may suffer from acute exhaustion and would require the rejuvenation of their energy levels. An increasing number of young people also continue to use energy drinks given their desire to have full functionality during most hours of the day (Burrows, Pursey & Neve, 2005). The use of energy drinks to revamp the performance of the body requires adequate education in order to possess the basic knowledge on the ingestion of fructose and glucose in the energy drinks. People must consume an adequate quantity of solid foods as well in order to complement the caffeine and sugar in the energy drinks. This way, the body benefits from numerous other nutrients from the solid foods that make it easy for the body sustain the demands of the energy drinks. Most people use energy drinks without eating adequate quantities of other solid foods, such imbalances have varied effects since the body lacks the mass and protein to enhance the increased performance of the body (Reissig, Strain & Griffiths, 2009). Among the

Proposal Identification Essay Example | Topics and Well Written Essays - 750 words

Proposal Identification - Essay Example The technique becomes effective for studying and describing interactional patterns within social networks, work relationships, and in assessing peers solicited in taking drugs. The choice for sociometry is due to its appropriateness for effective study of the question. One element that the research is going to consider is exploring the question is behavior of the subjects. Already, it is crucial to seek for consent of the participants and the counselors. So, it is not easy to apply other designs like ethnography and natural observation since the two can only be appropriate in cases where consent is unnecessary. In fact, seeking for client’s consent while to applying ethnography or natural observation is enough to compromise the purpose of a research (Stone-Romeo, 2011). Case history, archival research, and content analysis are irrelevant and inapplicable to the design of the study. The research will majorly apply interviews and observations to gather and record findings. This expression is to dispute any possibility of employing case history, content analysis, and archival research. From the analysis, sociometry becomes the automatic choice since it involves interaction with participants who have knowledge of the purpose of the research (Cillessen & Mayeux, 2004). As discussed by Bordens and Abbott (2014), sociometric study has to have participants evaluate one another along certain dimensions. Sociometry fulfills the purpose and planned design of the research that will have counselors and clients under treatment or treated from conduct disorders as the participants. As initially intended, counselors will help in evaluating the conducts of the clients studied to obtain understanding of the relationships in the outcomes between individual and family models of treating conduct disorders. While using the sociometric design of nonexperimental research, the researcher will consider using stratified and random sampling techniques. Stratified sampling technique

The Murder Of Duncan Philosophy Essay

The Murder Of Duncan Philosophy Essay There is no doubt that Shakespeare was a masterful and clever play writer as well as a great story teller. In Macbeth, two major events were never shown on stage the murder of Duncan and the crowning of Macbeth. Shakespeare may have several reasons for excluding these events from the play. One of these was possibly to keep the play politically correct he did not want to show how easy it was to kill a monarch since this may have ended up landing the play into the horns of controversy.His motive for keeping both these scenes offstage was also to create drama and add suspense to the play. Hence, instead of the scene of the murder, Shakespeare, who had a cunning eye for the dramatic, created drama and suspenseby narrating the events unfolding off the stage to his audience on both occasions.Part of being a good writer is to know what (or how much) to tell the audience and what to leave to their imagination. Hence, I am satisfied that the two major events were kept offstage as I was able to use my imagination to create my own images of how they may have taken place. 2. Explain the irony of Macbeths seeming indifference to Fleance. Is he really unconcerned with whether Fleance dies or not? Explain. It would be wrong to assume that Macbeth is indifferent to whether Fleance dies or not. When Macbeth learns that Banquo is travelling to attend a feast, he promptly asks him if Fleance will be accompanying him. Shortly afterwards, Macbeth sends his servant to summon two murderers whom he sets loose on the tail of Banquo and Fleance. This clearly shows that Macbeth wants Fleance dead too. Moreover, in Act 3 Scene 2, Macbeth makes several quotes that suggest that although Duncan has been killed, someone who may perhaps be a greater threat one day still lives. For example, Macbeth says,We have scorched the snake, not killed it (3.2.15). These lines reveal Macbeths fears that someone (most likely Fleance) would try to kill him when he has grown into a man. 3. Do you feel any sympathy at all for Lady Macbeth as she talks about her doubtful joy in scene 2? Explain. Yes. I feel sympathy and pity for Lady Macbeth. This is because she has an inferiority complex which feeds her greed to rise to a higher status. Hence, she chooses the wrong means to reach her goal and this has adverse consequences for her. Although Lady Macbeth was doing everything for her husband and herself, neither of them is glad that Duncan is dead. The murder of Duncan has not brought her the expected joy and Macbeth grows more and more distant from his wife a thought that is killing Lady Macbeth from inside. Hence, I sympathize with her. 4. Quote and explain a line in this scene which helps develop the theme of sleeplessness. Methought I heard a voice cry sleep no more! Macbeth does murder sleep, the innocent sleep, sleep that knits up the ravelledsleave of care. Act 2 Scene 2. This line aptly portrays the dilemma that Macbeth is in. In this line, Macbeth is talking to his wife about how he heard a sound in his head that instructed him to sleep no more. This sound resonates in Macbeths mind along with the disturbing images of all the people whom he has cruelly disposed of. To the misfortune of Macbeth, when he betrayed Duncan by getting him killed, he unknowingly also killed his own sleep and rest by branding himself as depraved and evil. As a result, he has not been able to sleep at all and has spent sleepless nights. Hence, this line clearly portrays the theme of sleeplessness. The theme of sleeplessness depicts two ideas in the play -guilt and fear. 5. What mood is created in this scene with all Macbeths talk of snakes, scorpions, etc.? In many cultures and traditions, snakes and scorpions are looked upon as vile and evil creatures. It is interesting to note that Macbeth talks about snakes and scorpions in this scene. The term snake is a reference to Duncan whom, no doubt he sees as his nemesis, particularly since he wants to usurp his throne. And, when Macbeth says, O, full of scorpions is my mindà ¢Ã¢â€š ¬Ã‚ ¦ (3.2.36), this could imply that his idle mind is full of evil and venomous plots to murder all those who are a threat to him and his plans. However, the word scorpion may also depict treachery and betrayal, an allusion to Macbeths own deadly thoughts which are plotting venomous and murderous plots. Hence, the line could be Macbeths confession where he thinks of himself as a backstabber who has betrayed the one person who was kind and affectionate towards him. 6. Explain what Macbeth means when he says, Things bad begun make strong themselves by ill (3.2.56). Be explicit as you explain what Macbeth means/plans, and comment on the chaos of a world where this statement could seem true. When Macbeth makes this statement, the murder of Banquo and Fleance is on his mind. Therefore, the statement indicates that Macbeth is brooding over the fact that he is delving deeper and deeper into the quagmire by ordering more and more innocent deaths. Macbeth sees these deaths as a necessity in order to achieve his ultimate agenda of usurping the throne and knows that he cannot possibly stop now that he has set upon this treacherous path. The chain of events that he has started by ordering the death of Duncan seems impossible for him to stop now that so many murders have already been committed. Hence, he suggests that the immoral acts that he has committed are themselves encouraging him to do more evil acts. Apart from this, the quote has great significance in the play since, in it, Macbeth is almost making a guilty confession in front of the audience as he reveals that he is conscious of the fact that he has acted in a depraved and immoral way by murdering Duncan. 7. There is quite a bit of literary debate about the identity of the Third Murderer in scene 3. While the question is not clearly answered in the play, who do you think the Third Murderer might be? Explain. Lady Macbeth was indeed a shrewd and ambitious lady who would go to any lengths to help her husband in becoming king. This is evident in the play on various instances. Hence, I strongly suspect that it was Lady Macbeth herself who was disguised as the third murderer. However, this immediately raises the question regarding how she learned of Macbeths plan to kill Banquo and Fleance. In act 3 scene 2, Macbeth mentions to Lady Macbeth that there shall be a deed of dreadful note before the night is done, quickly adding that she had better not know of the deed until it is completed.This may have aroused suspicion in the mind of Lady Macbeth and sparked her curiosity to learn what it is that Macbeth has planned to do. Hence, she may have dressed up as the third murderer in order to figure out what Macbeth was up to. 8. In scene 2, Macbeth lets the murderers think that Fleances murder is an afterthought, just to make things clean and tidy. Do you think the First and Second Murderers would have acted differently inscene 3 if Macbeth had told them how crucial Fleances death is to him? Explain. I believe that Macbeth should have communicated to the two murderers how important it was for him that they also kill Fleance along with Banquo. The fact that he mentions Fleances name among the targets as a mere afterthought may have indubitably given the murderers the strong impression that the boys death was of little consequence to the agenda that Macbeth was pursuing. In fact, th two murderers may have gotten the impression that Macbeth simply mentioned Fleances to emphasize that they do not leave any clues or eyewitnesses behind. As a result, the murderers were little concerned about Fleance becoming an eyewitness nice they were cloaked, meaning that their identities were never revealed. Had Macbeth clearly instructed the two murderers to dispose of Fleance too and emphasized how important Fleances death was for him, they would certainly have acted in a much different manner then they did. 9. Do you think Lady Macbeth would have acted sooner to cover Macbethssuspicious comments at the banquet table if shed known of Macbeths plan tokill Banquo?Do you think Macbeth made the right choice in not telling her? Lady Macbeth was inarguably the closest most loyal and sincere persons that Macbeth knew. Hence, if she had known about Macbeths plans to murder Banquo, she would not have been taken aback by the sudden outburst by Macbeth at the dinner table. Instead, she would have acted in time to avoid the confusion that he caused, possibly preventing the Thanes from suspecting that Macbeth had a hand to play in the murder of Banquo. I believe that Macbeth acted foolishly by not sharing his plans to murder Banquo. However, this was part of Macbeths transformation as he was becoming increasingly paranoid and was hence, hesitant to trust even Lady Macbeth. 10. How do you think the Thanes around the table are feeling after Macbethsoutburst and Lady Macbeths hasty dismissal of them? Macbeths angry tirade at the dining table certainly does well to alarm the Thanes and arouse suspicion in them regarding the sudden and unexpected murder of Banquo. Macbeth starts shoutingat the empty chair since he perceives that Banquos ghost is occupying it. This sudden and uncontrolled outburst from Macbeth raises suspicions in the minds of the Thanes as to the character of Macbeth so that they start to get the strong impression that he is a tyrant who has used despicable means in order to further his agenda to usurp the throne. 11. What does Macbeth mean when he says, Theres not a one of them but inhis house/ I keep a servant feed (3.4.132-33)? In this statement, Macbeth is merely suggesting to his wife that he does not trust anyone and that none of his people are loyal to him. In this statement, he implies that all he has had to buy the loyalty of servants in all the major households in Scotland by paying them a fee. 12. Carefully read the second half of Hecates speech. As specifically as possible,explain what Hecate plans to do as she plays on Macbeths desire to besafely on the throne. Shakespeare has strongly indicated that the weird sisters in the play are the Sisters of Fate. Therefore, the fact that Macbeth meddled with the affairs of Fate herself by murdering Banquo before his death was due and trying to kill Fleance has upset Hecate. Hecate accuses Macbeth of interfering with fate in order to meet his own despicable ends. Hence, he orders the three weird sisters to tell Macbeth half-truths in order to make him overconfident while keeping the details from him. This is their way of getting back at Macbeth for meddling with their affairs.In the second half of her speech, Hecate describes how she will plot a fatal and hopeless end to Macbeths story. She chooses the power of illusions and magic to manipulate Macbeth so that he believes that he shall spurn fate, scorn death, and bear/he hopes bove wisdom, grace and fear. Hecate plans to achieve her goal by giving Macbeth a false sense of security by convincing him that he will not die at the hand of a mortal man wh o has been born of a womans womb. 13. Describe the tone of the discussion between Lennox and the Lord.Do you think as a reader/audience member, you are properly preparedfor this absolute change in the opinions of Macbeths Thanes? Explain. The change in the view and opinions of Macbeths Thanes regarding Macbeth is very sudden. However, this change is not completely unexpected. Macbeths outburstat the feast is one of the major blunders that he makes throughout the play as it plants the seed of doubt in the minds of the Thanes.At first, the Thanes only suspect Macbeth of killing Banquo. However, soon they are convinced that he had a hand to play in the murder of Duncan as well. Their suspicions are confirmed when they realize how brutally and heartlessly Macbeth murdered the two guards who were positioned at the entrance of Duncans chambers to provide security. To be honest, I was prepared for this sudden change in opinion. 14. It is a common Elizabethan notion that when there is corruption in the royalfamily, this corruption trickles down to every aspect of the kingdom. Thenatural world, the Kings subjects, even the economy can fall apart as aresult of the Kings wrongdoings. Quote at least three examples the speakers in scene 6 give of the negative impact of Macbeths leadership on the rest of Scotland. we may again/Give to our tables meat, sleep to our nights/Free from our feasts and banquets bloody knives/Do faithful homage and receive free honors (3.6.33-36) a swift blessing/May soon return to this our suffering country/Under a hand accursed! (3.6.48-50) That, by the help of thesewith Him above/To ratify the work (3.6.32) Act 4 -Questions 1. Are you surprised that Macbeth plays so willingly into the hands of the witches? Shouldnt he have learned his lesson by now? Explain your answer. It is surprising to see that Macbeth falls into the deceitful web of the weird sisters yet again and believes their prophecies, even after going through such an ordeal with the previous prophecies. However, it should be remembered that Macbeth is not himself at the start of Act 4 as he has radically transformed into a heartless and cold-blooded monster who is so drunk on power that he would do anything to meet his goal.The fulfillment of the three prophecies one by one also encourages Macbeth to believe that he is the one who has been chosen by fate to lead the kingdom. Hence, it is nearly impossible for Macbeth to learn his lesson since the prophecies convince him that he has divine authority to rule the kingdom. 2. Do you have any sympathy for Macbeth in Act 4, scene 1? As an audience, I certainly feel sympathy for Macbeth at the start of act 4. This is Macbeth is shown as a man who is no longer in his senses and is completely drunk on his ambition to acquire more power. He is completely trapped by the temptations of evil both outside and inside him.Macbeths state evokes sympathy also because he is portrayed as a man who is being so easily duped and manipulated by the weird sisters. Also, Macbeth literally pleads to young Siward not to provoke him to fight with him. In this particular scene, he confesses to him that his is a soul condemned to hell and that he does not want another shred of guilt on his conscience. This is Macbeths conscience speaking and this convinces the audience that there is indeed a soul inside Macbeth. 3. Imagine you are directing this scene. How would you: design the set dress Lady Macduff and her son direct the characters to act etc. To maximize the sense of innocence i.e. the more innocent Lady Macduff and her son seem to the audience, the crueler their murders seem, and the more wicked Macbeth will look. To add to the drama, I would design the set to show the bedroom of Macduffs son where Lady Macduff is tucking her son in bed. Since they are both retiring to bed, they are wearing their nightgowns, and the room is dimly lit. There is only one candle placed beside the bed that illuminates the room and casts shadows in the far corners of the huge chamber. From one of these dark corners suddenly springs the murderer as he moves swiftly and stealthily towards the targets, plunging the dagger into the bosom of Lady Macduff, narrowly missing her heart but fatally wounding her nonetheless.Lady Macduff falls on to the bed, holding her terrified son tightly in her hands and frantically begging the killers to spare her son. In one swipe of the dagger, the killer stabs the child in the neck, killing him instantly. The killer then advances towards the horrified Lady Macduff to finish the job. 4. In Act 3, Macbeth begins to act without the counsel of Lady Macbeth. Here in Act 4, after the apparitions are presented to him, he begins to act impulsively, seeming not to consult his own reason. His order to murder Macduffs family is the first impulsive act he takes. Do you think that if hed stopped and really considered possible outcomes that he would have decided against this action or do you think that he would have killed Macduffs family anyway? Explain. The state of mind that Macbeth was in was highly unstable and there was little chance that the murder of the Macduffs would have been prevented if Macbeth had stopped to consider the possible outcomes of such a crime. Although Macbeth acts impulsively, it is clear that he is growing increasingly paranoid and is losing his trust in everyone around him. Indeed, it was paranoia and insecurity that motivated Macbeth to murder his good friend Banquo and his son Fleance. Therefore, the murder of the Macduffs would have been of little consequence to Macbeth so that he was not inclined to give it much thought. Hence, even if he had considered all possible outcomes of slaughtering the Macduffs, there is little likelihood that he would have stopped from carrying out his despicable plan. 5. Just after Macduff hears his family has been murdered he says, And I must be from thence! (4.3.212) Explain Macduffs priorities, i.e. which is more important to him, country or family? Are you bothered by Macduffs priorities? Do they make you feel differently about Macduff? When Rossebrings word that the entire family of Macduff has been brutally slaughtered by Macbeth, Macduffs reaction is impulsive. Such a reaction from Macduff does not bother me as an audience since it was emotional, personal, and very much human. The first thought that comes to Macduffs mind is that of going to his family and grieving over their dead bodies. However, it is only upon the insistence of Malcolm that he decides to accompany them in the destruction of Macbeth. This shows that,for a man of his position, his first priority was his family rather than his country. Moreover, when he does decide to accompany the others in their march towards Macbeths downfall, it is because he is filled with uncontrollable rage and vengeance as he wants to slay Macbeth with his own blade. Act 5 -Questions 1. Aside from the obvious manifestations of Lady Macbeths guilty conscience in Act 5, scene 1, quote another piece of evidence, discussed early in the scene, that reveals Lady Macbeths mind is never at ease. The other piece of evidence, apart from the obvious manifestations of Lady Macbeths guilty conscience, in Act 5, scene 1, revealing that her mind is never at ease is discussed earlier in the scene when the Gentlewoman is informing the Doctor of Lady Macbeths habit of walking in her sleep: Since his majesty went into the field, I have seen her rise from bed, throw her night-gown upon her, unlock her closet, take forth paper, fold it, write upont, read it, afterwards seal it, and again return to bed; yet all this while in a most fast sleep. (5.1.3-7). It is being discussed further when the Doctor asks the Gentlewoman if she has heard Lady Macbeth speak or say anything in her sleep; when the Gentlewoman refuses to share annotations: In this slumber agitation, besides her walking and other actual performances, what, at any time, have you heard her say?; That, sir, which I will not report after her.; You may to me, and tis most meet you should.; Neither to you not any one, having no witne ss to confirm my speech. (5.1.9-15) 2. Is the murder of Duncan the only death that troubles Lady Macbeth? Answer specifically with direct quotations from the text. The murder of Duncan is not the only death that troubles Lady Macbeth, and this is revealed when, in her sleep, Lady Macbeth refers to Banquo being buried and not returning from his grave: Wash your hands, put on your night-gown, look not so pale: I tell you, Banquos buried; he cannot come out ons grave. (5.1.54-56) 3. Are you satisfied that Lady Macbeth is revealed in this state at the beginning of Act 5, or do you think that she should have had more scenes through the middle of the play? Explain your answer. Given the vile rumors already surrounding the death of Duncan and Banquo, Lady Macbeth indeed is, to a great extent, revealed in the state that she is in at the beginning of Act 5. Her constant attempts on trying to get rid of the imaginary blood stains on her hand go to show that she surely had someones blood on her hands: Yet heres a spot! (5.1.26); Out, damned spot! Out, I say! (5.1.29); [Rubbing her hands] What, will these hands never be clean? (5.1.38); [Her hand to her nose] The smell of the blood is still there. All the perfumes of Arabia cannot sweeten this little hand. [She sighs deeply] Oh, oh, oh! (5.1.44-46). All of this, compounded by the fact that Duncan died at her residence as her guest, and that she mentions Banquos name as well: I tell you again, Banquos buried; he cannot come out ons grave. (5.1.55-56), leads to the most obvious conclusion, i.e. she played a pivotal role in arranging the murder of Duncan and Banquo. 4. What does the Doctor mean when he says of Lady Macbeth, Therein the patient/ Must minister to himself (5.3.45-46)? The doctor, here, is trying to explain to Macbeth as to why he cannot cure Lady Macbeth. He realizes that there are things within her conscience that have to be worked out, specifically her guilt on what has transpired in the past. He realizes that cure to her present ailment does not lie within an earthly medicine, and that the only way to cure her is for her to come to terms with her own demons that haunt her still. 5. Describe Macbeths state of mind in scene 3. Macbeths state of mind in the third scene of Act 5 strongly suggests how delusional and anxious he has become under the influence of the prophecies of the weird sisters. Rather than fearing the oncoming army that is headed towards his castle to bring him down and most probably kill him, he takes the prophecy in its literal sense, rejoicing over the false notion that he is invincible. This sense of being invulnerable has been evoked in him by the weird sisters who prophecy that unless BirnamWood itself marches towards him, Macbeth will not die. The weird sisters also prophecy that the one who will slay Macbeth will not be born of woman born. Since all men are born of woman and trees dont march, these prophecies give Macbeth a false sense of security by making him believe that neither man nor man-forged weapon can slay him. 6. In his grief for Lady Macbeth, Macbeth reminds us for a moment of Macduff. Compare and contrast the emotions and reactions of both men as they learn of their wives deaths. Are there other clear examples of ways in which Macduff and Macbeth are parallel characters? (i.e. emotions, relationships,situations, etc.) Explain. The characters Malcolm and Macbeth are polar opposites and the deaths of their wives evoke different reactions in both the men. Where Malcolm is devastated as well as enraged by the murder of his family, Macbeth seems to be indifferent. He has become so cold and heartless after committing the terrible actions that he cannot even react properly to the death of his dear wife. Rather than grieving his wifes death, Macbeth talks about the evanescence of life, explaining how Tomorrow, and tomorrow, and tomorrow /Creeps in this petty pace from day to day, and that life is a tale / told by an idiot, full of sound andfury, / signifying nothing (5.5.18-27). This is in stark contrast to the reaction of Malcolm towards the murder of his wife and son. 7. How does Lady Macbeth die? Quote and cite lines from the end of the actto support your response. According to the play, Lady Macbeth was suffering from a serious mental illness in the days before her death. Although the illness was not clearly specified in the play, it was probably aggravated by fear, guilt and depression that affected the mental condition of the lady. In the end, Lady Macbeth is thought to have committed suicide, possibly to repent for her foul deeds or simply to seek an end to her agonizing state. This is implied by Malcolms speech in the final play when he says,Who, as tis thought, by self and violent hands/Took off her life (5.8.71-72) Essay Section Outline Macbeth, a nobleman of good character and virtue,was driven towards evil. The failure of the Thanes to realize that Duncans death could be an assassination played a pivotal role in strengthening Macbeths ambitions. Macbeths devious and manipulative wife was evil and she had a major hand in leading her husband down the path to damnation Essay (Approximately 600 words) It is indeed more surprising that there is as much good in the world than evil. It is interesting to note that Macbeth was initially portrayed as a nobleman man of good virtue and unquestionable loyalty to his king. These qualities were what earned him the title Thane of Cawdor. However, in spite of so much good in the world, the desire and the tendency of man to do evil is innate as well as incorrigible. Although he had the favor of the king at his hand, Macbeth was influenced by the lust for more power and the greed to achieve his political ambitions. There is no denying the fact that this lust for power and might was implanted in his mind by Lady Macbeth. Lady Macbeth played a major role in leading Macbeth towards the dark path. She coerced him by attacking his manhood, saying: And shalt be, What thou art promisd: yet do I fear thy nature; It is too full of  the milk of human kindness, To catch the nearest way. . . . (1.5.11-14) Even then, Macbeth is reluctant to spill blood in order to meet his goal. This is clear when he exclaims upon hearing the prophecy, If chance will have me king, why, chance may crown me, Without my stir. (1.3.143-145) However, Lady Macbeth is persistent and relentless in her persuasion and, in the end, Macbeth finally succumbs to the pressure. This newly found ambition for more power corrupts Macbeths thoughts and blinds him so that he is unable to realize what repercussions they will have for him. With a little coercion from his devious and manipulative wife, Macbeth has he set out on the path that would ultimately turn him into a monster, permanently. Ironically, when Lady Macbeth teriwes to convince him later that he can make amends, Macbeth says, I am in blood Steppd in so far that, should I wade no more, Returning were as tedious as go oer (3.5.136-137) This line has great significance in the play since it signifies how Macbeth acknowledges that he has committed such heinous crimes that he cannot possibly turn back and repent for his wrongdoings. It is surprising that even with all the good in the world, and the noblemen who could have stopped Macbeth from following this treacherous and evil path, fate played what she had planned and none of the good men were able to stop him. Evil triumphs when good men fail to act. This is the predicament that has been presented so masterfully in the play Macbeth. It is not because Macbeth was so intent on committing evil acts that he was able to achieve so much through careful conspiring and plotting and was even able to manipulate those who were noble. Macbeths plans bore fruit because Macduff, Malcolm, Banquo and Lennox were not willing to consider the possibilities that the king was assassinated by someone within their own ranks. After all, what motive would two guards possibly have for killing the king? Therefore, it was the failure of good men to act that played an equally destructive role in the unfolding of the events. For example, Macbeths murder of the two guards who were stationed outside Duncans chamber may have alarmed Macduff and the others. All the events that unfold systematically throughout the play should have been averted since Macbeth had so many good men around him. And yet, he was almost successful in his plans. This reflects the truth in the above-mentioned statement that it is more surprising that there is as much good in the world as evil. This is because even in the presence of good, evil has her own way of manipulating the weak.

Free Essays - The Metamorphosis of Holden in Sallingers Catcher in the Rye :: Catcher Rye Essays

The Metamorphosis of Holden in Sallinger's Catcher in the Rye In J.D. Sallinger's Catcher in the Rye, is based on the sullen life of Holden Caulfield, a 16-year-old teen-ager is trying to find his sense of direction. Holden, a growing adult, cannot accept the responsibilities of an adult. Eventually realizing that there is no way to avoid the adult life, he can only but accept this alternative lifestyle. What Holden describes the adult world as a sinful, corrupted life, he avoids it for three important reasons: His hatred towards phonies and liars, unable to accept adult responsibilities, and thirdly to enshrine his childhood youth. Holden uses the word phony to identify everything in the world that he rejects or encounters with. People are too talkative, too quiet, or dissimilar. Holden, himself, believes he is this perfect person, but no one believes that he is. This is why Holden believes he is surrounded by "phoniness." For example, Ossenburger of Pencey Prep, emphasizes that "he talked to Jesus all the time, even when he was driving his car." Holden thinks this is a load of crap and asserts, "'that killed me. I just see the big phony bastard shifting into first gear and asking Jesus to send him a few more stiffs" (17). Holden sees why he would pray to Jesus, only to send him some more dead bodies to get more business. Not only do phonies bug Holden, but liars and crooks. Another example is Sunny and Maurice, the elevator boy. Maurice offers Holden a prostitute for the night, "Innarested in having a little tail t'night" (90)? Holden decides to take up on this offer, and later that night, as promi sed Sunny knocks at his door. After entering the room, Holden cannot make a decision to sleep with the prostitute, an example of Holden clinging on to his childhood. He instead pays the prostitute for her trouble getting to his room, but after leaving, she barges back in with Maurice, complaining of how little she got. Maurice roughs up Holden and gets to his money, where Holden thinks more deprecate towards phonies and liars. Realizing what a real phony and liar people bound to be growing up, he decides to avoids the real world Free Essays - The Metamorphosis of Holden in Sallinger's Catcher in the Rye :: Catcher Rye Essays The Metamorphosis of Holden in Sallinger's Catcher in the Rye In J.D. Sallinger's Catcher in the Rye, is based on the sullen life of Holden Caulfield, a 16-year-old teen-ager is trying to find his sense of direction. Holden, a growing adult, cannot accept the responsibilities of an adult. Eventually realizing that there is no way to avoid the adult life, he can only but accept this alternative lifestyle. What Holden describes the adult world as a sinful, corrupted life, he avoids it for three important reasons: His hatred towards phonies and liars, unable to accept adult responsibilities, and thirdly to enshrine his childhood youth. Holden uses the word phony to identify everything in the world that he rejects or encounters with. People are too talkative, too quiet, or dissimilar. Holden, himself, believes he is this perfect person, but no one believes that he is. This is why Holden believes he is surrounded by "phoniness." For example, Ossenburger of Pencey Prep, emphasizes that "he talked to Jesus all the time, even when he was driving his car." Holden thinks this is a load of crap and asserts, "'that killed me. I just see the big phony bastard shifting into first gear and asking Jesus to send him a few more stiffs" (17). Holden sees why he would pray to Jesus, only to send him some more dead bodies to get more business. Not only do phonies bug Holden, but liars and crooks. Another example is Sunny and Maurice, the elevator boy. Maurice offers Holden a prostitute for the night, "Innarested in having a little tail t'night" (90)? Holden decides to take up on this offer, and later that night, as promi sed Sunny knocks at his door. After entering the room, Holden cannot make a decision to sleep with the prostitute, an example of Holden clinging on to his childhood. He instead pays the prostitute for her trouble getting to his room, but after leaving, she barges back in with Maurice, complaining of how little she got. Maurice roughs up Holden and gets to his money, where Holden thinks more deprecate towards phonies and liars. Realizing what a real phony and liar people bound to be growing up, he decides to avoids the real world

Best Buy Case Study Essay

After acquiring a stake in Five Star, a retailer of appliances and electronics in China, Best Buy’s VP John Noble is responsible for launching a dual brand strategy to China as he did in Canada back in 2002. The plan was to open three stores in less than two years in China while Five Star was planning on opening 25 additional stores. Entering China would prove to be much more difficult than neighboring Canada as a country with 1. 3 billion consumers which is a lot of people to please. China was chosen as the second international expansion market primarily due to the overall market opportunity, consumer fundamentals and macro-economic factors (Ivey, 2006). † In addition to the Chinese being very frugal, there was also the issue of the concept of credit, or lack there of in China. About four percent of households in China used credit cards, compared to 75 percent in the United States (Ivey, 2006). Best Buy quickly realized that branding in China was not what really attracted the consumers (Ivey, 2006). Best Buy Inc Best Buy had been interested in entering China since the 1990’s. By that time, China had been hosting many of the United States and Europe as far as different manufacturing products. The option of dual branding was what Best Buy was thinking in order to essentially join forces with Chinas retailer of electronics and appliances, Five Star. By coming together, Best Buy in United States thought that the two companies would be even stronger as one. This sort of dual branding worked very well in Canada and presumably would have the same success in China. Competitors Some of the main competitors of Best Buy are Wal-mart and Costco. The competitors were constantly increasing their CE retail market and in particular they increased the products that were less complex therefore easier to sell. Internet shopping and distributors such as Amazon or sites like that are another example of a competitor in the CE market. Also, home improvement stores such as Home Depot and Lowe’s were also venturing into unknown territory which was competition for Best Buy. â€Å"Lines were blurring as retailers of all kinds were widening their product assortments in pursuit of revenues and margins (Ivey, 2006). † Dual branding in Canada seemed like logical step in that Best Buy and Canada’s Future Shop, the main CE retailer there could join together and become stronger with all of the competition coming about (Ivey, 2006). Dual Branding Canada Canada was paid $363. 95 million dollars to acquire Future Shop. Among several reason why the dual branding took place, the number one reason and most important was that Future Shop was an established brand â€Å"with over 95 percent unaided brand awareness among Canadians (Ivey, 2006). † Though dual branding seemed like a great idea there were also some downsides. Cannibalization was the main problem of course due to the products of Future Store eating the profits of Best Buy and vice versa. There was also the immanent issue that the consumer would not know which brand was which. Despite these issues, by the first year of operations the dual branding strategy seemed to be working and cannibalization seemed minimal. It seemed only natural to give it a try in China (Ivey, 2006). Dual Branding China â€Å"China was chosen as the second international expansion market primarily due to the overall market opportunity, consumer fundamentals and macro-economic factors (Ivey, 2006). However the Chinese consumer was different than that of the United States or Canada. Also, consumers were not really concerned with branding as much as they were messages relating to functional features. Therefore, the preference of brand did not really translate into revenue. There was also the issue of land acquisition as there were often delays which would force a store to take up to 6 months to even open its doors. The Chinese also preferred to deal with people they knew and had previous relationships with so pricing had to be up to par due to the consumer not providing much slack for it. With all of these problems, a dual branding in China did not seem as seamless as it was in Canada (Ivey, 2006). Conclusion It is understandable why Best Buy would want to go global to maximize its profit and consumer base all over. Though things seemed to work out in Canada, it would prove to be a much tougher hill to climb in China just based off the consumers alone and the way things are done there and simply the way of life. It will be interesting to see if the places like Turkey and Mexico, other potential targets will have the same success rate as Canada, and not resemble China’s issues.

Free Essays on Pro Death Penalty

Pro Death Penalty When someone takes a life, the balance of justice is thrown off. Unless the balance is restored, Society adapts to violence. Only taking the murderer’s life restores the balance and shows that murder is not tolerated and will be punished harshly. A major argument against the death penalty is that race plays a big part in whom and who is not executed. But in fact, statistically more white people have been executed in this country than black people. For the most heinous crimes, the ones in which the death penalty is applied; offenders, whether black or white, deserve the worst punishment the law can give. As a result of the controversy about racism and the death penalty; the Supreme Court has rejected the use of statistical studies, which claim racial bias, as the only reason for overturning a death sentence. Retribution is very important for a victim’s family to have. Although the victim’s family cannot be entirely restored to the way they were before the murder, at least an execution will bring closure to the murderer’s crime. It also ensures that there will be no more victims at the hand of that murderer. Robert Macy, District Attorney of Oklahoma City, described the need for retribution in one example: â€Å"In 1991, a young mother was rendered helpless and made to watch as her baby was executed. The mother was then mutilated and killed.† A person who could do something so malicious should not be lying in some prison, with three meals a day, clean sheets, cable T.V., and endless appeals.† For justice to prevail, some killers just need to die.... Free Essays on Pro Death Penalty Free Essays on Pro Death Penalty Pro Death Penalty When someone takes a life, the balance of justice is thrown off. Unless the balance is restored, Society adapts to violence. Only taking the murderer’s life restores the balance and shows that murder is not tolerated and will be punished harshly. A major argument against the death penalty is that race plays a big part in whom and who is not executed. But in fact, statistically more white people have been executed in this country than black people. For the most heinous crimes, the ones in which the death penalty is applied; offenders, whether black or white, deserve the worst punishment the law can give. As a result of the controversy about racism and the death penalty; the Supreme Court has rejected the use of statistical studies, which claim racial bias, as the only reason for overturning a death sentence. Retribution is very important for a victim’s family to have. Although the victim’s family cannot be entirely restored to the way they were before the murder, at least an execution will bring closure to the murderer’s crime. It also ensures that there will be no more victims at the hand of that murderer. Robert Macy, District Attorney of Oklahoma City, described the need for retribution in one example: â€Å"In 1991, a young mother was rendered helpless and made to watch as her baby was executed. The mother was then mutilated and killed.† A person who could do something so malicious should not be lying in some prison, with three meals a day, clean sheets, cable T.V., and endless appeals.† For justice to prevail, some killers just need to die.... Free Essays on Pro Death Penalty Capital punishment has been in effect since the 1600's . However, in 1972 the U.S. Supreme Court ruled that the death penalty was cruel and unusual punishment, which was unconstitutional according to the Eighth amendment. It was public opinion that the current methods of execution, hanging, electrocution, and facing a firing squad, were too slow and painful upon the person to be executed. The U.S. Supreme Court reversed this decision when a "cleaner" way to bring about death was found in 1976. This "cleaner" way is death by lethal injection, which is quick and painless if administered right (Cole 450). The death penalty is a good form of justice because only about 250 people a year get the death penalty and they are guilty beyond a doubt and don't deserve living with the possibility of parole. The sentencing judge or juries are ordered by the Supreme Court to look for "specific aggravating and mitigating factors in deciding which convicted murderers should be sentenced to death" (Cole 451). Some of these mitigating factors are the defendant's motivation, character, personal history, and most of all remorse (Costanzo). First, this paper will show the expense we can save be execution. Second, is how capital punishment does not deter crime. And third, is capital punishment cruel and unusual? First argument against the death penalty is that it costs less to imprison someone for life than to execute them. This is a good point that has a lot of impact on a lot of people’s views regarding capital punishment since they are the ones footing the bill through taxes. I personally would not mind paying the little bit extra just so I know for sure that there's one less murderer on our planet. If the death penalty was done away with, prisoners who should have been executed will be mixed in with other inmates. It would be possible and not too doubtful for them to kill another inmate or even a prison guard. If someone is lined up for execution...

Meaning and Uses of Decompilation

Meaning and Uses of Decompilation Simply speaking, decompilation is the inverse of compilation: translating an executable file into a higher level language. Suppose you lose your Delphi projects source and you only have the executable file: reverse engineering (decompilation) is useful if the original sources are not available. Hm, sources not available, does this mean that we can decompile other peoples Delphi projects? Well, yes and no... Is True Decompilation Possible? No, of course not. Fully automated decompilation is not possible - no decompiler could exactly reproduce the original source code. When a Delphi project is compiled and linked to produce a standalone executable file, most of the names used in the program are converted to addresses. This loss of names means that a decompiler would have to create unique names for all the constants, variables, functions, and procedures. Even if a certain degree of success is achieved, the generated source code lacks meaningful variable and function names.Obviously, source language syntax no longer exists in the executable. It would be very difficult for a decompiler to interpret the series of machine language instructions (ASM) that exist in an executable file and decide what the original source instruction was. Why and When to Use Decompilation Reverse engineering can be used for a several reasons, some of which are: Recovery of lost source codeMigration of applications to a new hardware platformDetermination of the existence of viruses or malicious code in the programError correction when the owner of the application is not available to make the correction.Recovery of someone elses source code (to determine an algorithm for example). Is This Legal? Reverse engineering is NOT cracking, although it is sometimes difficult to draw the fine line between those two. Computer programs are protected by copyright and trademark laws. Different countries have different exceptions to the copyright owners rights. The most common ones state that it is ok to decompile: for the purposes of interpretability where the interface specification has not been made available, for the purposes of error correction where the owner of the copyright is not available to make the correction, to determine parts of the program that are not protected by copyright. Of course you should be very careful / contact your lawyer if you are in doubt whether you are permitted to disassemble some programs exe file. Note: if you are looking for Delphi cracks, key generators or just serial numbers: you are on the wrong site. Please bear in mind that everything you find here is written/presented for exploration / educational purposes only. For the moment, Borland does not offer any product capable of decompiling an executable (.exe) file or the Delphi compiled unit (.dcu) back to the original source code (.pas). Delphi Compiled Unit (DCU) When a Delphi project is compiled or run a compiled unit (.pas) file is created. By default the compiled version of each unit is stored in a separate binary-format file with the same name as the unit file, but with the extension .DCU. For example unit1.dcu contains the code and data declared in the unit1.pas file. This means that if you have someones, for example, component compiled source all you have to do is to reverse it and get the code. Wrong. The DCU file format is undocumented (proprietary format) and may change from version to version. After the Compiler: Delphi Reverse Engineering If you would like to try to decompile a Delphi executable file, these are some of the things you should know: Delphi programs source files are usually stored in two file types: ASCII code files (.pas, .dpr), and resource files (.res, .rc, .dfm, .dcr). Dfm files contain the details (properties) of the objects contained in a form. When creating an exe, Delphi copies information in .dfm files into the finished .exe code file. Form files describe each component in your form, including the values of all persistent properties. Every time we change a forms position, a buttons caption or assign an event procedure to a component, Delphi writes those modifications in a DFM file (not the code of the event procedure - this is stored in the pas/dcu file). In order to get the dfm from the executable file we need to understand what type of resources are stored inside a Win32 executable. All programs compiled by Delphi have the following sections : CODE, DATA, BSS, .idata, tls, .rdata, .rsrc. The most important from decompiling point of view are the CODE and .rsrc sections. In the Adding functionality to a Delphi program article some interesting facts about Delphi executables format, class info and DFM resources are shown: how to reassign events to be handled by other event handlers defined in the same form. Even more: how to add your own event handler, adding the code to the executable, that will change the caption of a button. Among many types of resources that are stored in an exe file, the RT_RCDATA or the Application-defined resource (raw data) holds the information that were in the DFM file before the compilation. In order to extract the DFM data from an exe file we can call the EnumResourceNames API function... For more information on extracting DFM from an executable go see: Coding a Delphi DFM explorer article. The art of reverse engineering has traditionally been the land of technical wizards, familiar with assembly language and debuggers. Several Delphi decompilers have appeared that allow anybody, even with limited technical knowledge, to reverse engineer most Delphi executable files. If you are interested in reverse engineering Delphi programs I suggest you to take a look at the following few decompilers: IDR (Interactive Delphi Reconstructor) A decompiler of executable files (EXE) and dynamic libraries (DLL), written in Delphi and executed in Windows32 environment. Final project goal is development of the program capable to restore the most part of initial Delphi source codes from the compiled file but IDR, as well as others Delphi decompilers, cannot do it yet. Nevertheless, IDR is in a status considerably to facilitate such process. In comparison with other well known Delphi decompilers the result of IDR analysis has the greatest completeness and reliability. Revendepro Revendepro finds almost all structures (classes, types, procedures, etc) in the program, and generates the pascal representation, procedures will be written in assembler. Due to some limitation in assembler the generated output can not be recompiled. The source to this decompiler is freely available. Unfortunately this is the only one decompiler I was not able to use - it prompts with an exception when you try to decompile some Delphi executable file. EMS Source Rescuer EMS Source Rescuer is an easy-to-use wizard application which can help you to restore your lost source code. If you lose your Delphi or CBuilder project sources, but have an executable file, then this tool can rescue part of lost sources. Rescuer produces all project forms and data modules with all assigned properties and events. Produced event procedures dont have a body (it is not a decompiler), but have an address of code in executable file. In most cases Rescuer saves 50-90% of your time to project restoration. DeDe DeDe is a very fast program that can analyze executables compiled with Delphi. After decompilation DeDe gives you the following: All dfm files of the target. You will be able to open and edit them with Delphi.All published methods in well commented ASM code with references to strings, imported function calls, classes methods calls, components in the unit, Try-Except and Try-Finally blocks. By default DeDe retrieves only the published methods sources, but you may also process another procedure in a executable if you know the RVA offset using the Tools|Disassemble Proc menu.A lot of additional information.You can create a Delphi project folder with all dfm, pas, dpr files. Note: pas files contains the mentioned above well commented ASM code. They can not be recompiled!

Police should be trained to properly respond to those individuals who Essay

Police should be trained to properly respond to those individuals who are considered mentally disturbed or mentally challenged - Essay Example A number of factors have led to the increasing interaction between police and persons with mental illness. One is that sufficient funding which is needed to grow proportionally to the increased need of these individuals is not being withheld by community support systems. Furthermore, existing crisis response services are limited in scope and are often not well-integrated. Reductions in hospital beds and services result in hospital admission only for those in acute situation, and even then, only for very short periods of time. Moreover in some situations, several police respond to a person in mental health crisis as they are trained to respond to a usual criminal emergency situation, and with a show of force and authority they may in fact escalate the trouble to a point of risking injury or death unfortunately, most often to a person having mental health problem. ("Study in Blue and Grey: Police Interventions with People with Mental Illness," 2003) Thus, this shift from institutionali zed care to community-based care and the general lack of understanding and awareness to these issues have resulted in more persons with mental dysfunction in the community to come in contact with the police. Due to the lack of comprehensive, ongoing training of police officers in the recognition of mental illness and in mental health crisis intervention as well as the absence of contact and aid from mental health and emergency services, this study is made. This essay will provide step by step solutions to make the police officers properly responsive when dealing with people with mental incapacity. New Models for Police Response Several communities have realized that the usual orders must change, and that new models should be developed that would go well with the identified needs and assets in a certain community. Some of these would be based in the mental health system, some in the police system, some are a true collaboration, and some are based in the community itself. Following are examples of models which have met success in specific communities: Police/Mental Health Team This model encompasses a specialized mental health crisis intervention team, in which plain-clothed police and mental health professionals take action in unmarked police cars. These men defuses the situation, and ensures that the person with mental illness is dealt with properly with either the provision of an appropriate medical/psychiatric care, civil certification and hospitalization or appropriate arrest and detention with psychiatric evaluation. The team is sustained by psychiatric nurses on a mental health crisis line. These nurses are called by vets when team response or on-call support to regular officers is in need. Assistance from psychiatrists are as well necessary when providing on-call advice and attending on-the-spot certifications when necessary. Example: Vancouver's Car 87.(Canadian Mental Health Association [CMHA], 2005) Reception Centre With this model, the person which is recognized to have signs of mental illness is transported to a reception centre where specially trained police or mental health professionals conduct a more thorough assessment of the patient. If necessary, they refer that person to mental health services. Examples: Knoxville, Tennessee; Los Angeles, California. ("Study in

Wk 8 (31) Essay Example | Topics and Well Written Essays - 750 words

Wk 8 (31) - Essay Example When talking to a client it is important to make sure that they are gaining insights into themselves and into their lives. By confronting the discrepancies that come up, a counselor helps the individual find those insights about themselves. Many times the client is not aware of their discrepancies because they are close to the situation. They may be exhibiting behaviors that they have used for a very long time and they may not know that these behaviors are destructive. They also may be attempting to move forward with their lives and not be aware of issues, behaviors or situations that may be stopping them from moving forward. When the counselor does confrontation well, the client is able to get to core issues that may be the reason why they are reacting in certain ways. As an example, an individual may think they are not getting work because of their appearance. In reality, they may not be getting work because they are going after jobs that they do not have the skills for or that are not jobs that they would like. Often clients can sabotage themselves by doing things that are counter to what they need to do to get what they want. In my opinion, confrontational skills are important to use to help the client move forward. They should be used after the counselor has built rapport with the client and when they have developed a comfortable space. Using confrontation too soon can result in losing a client or in creating more barriers for the client to work through. The client must be comfortable with the therapist in order for this skill to work and the counselor must be confident in confronting the client. Sheehy, R. (2002). Counseling skills can help you become an effective helper. The Florida Bar News. Retrieved October 26, 2009 from http://www.floridabar.org/